Why Telling Your Story Is Important For Your Fashion Business

Telling your story is important for your fashion business.  Once I was at a trade show one day shopping for product to sell in my shoe and accessory

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Sweet Spots – How to Decide The Price Level of Your Fashion Line and Succeed

How will you decide the price level of your fashion line?  This is a major question to answer when you first start your fashion line.  It is the

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10 Ways To Build Brand Loyalty With Your Store Buyers

You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy.  It is much easier to keep a customer that you already have

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How Much Inventory Should A New Fashion Brand Carry

  How much inventory should a new fashion brand carry?  Well ideally nothing.  However that is not always practical.  When I had my first sales manager position and

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Should New Fashion Brands Do Trade Shows

  Should new fashion brands do trade shows?  There is a lot of conversation about whether trade shows are still relevant.  We know that traffic is down and

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5 Things To Look For When Hiring An Independent Fashion Sales Rep

  What are the 5 Things To Look For When Hiring An Independent Fashion Sales Rep?  A good fashion sales rep can make a big difference in your

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Creating The Brand Experience For a Fashion Company

  In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience.  In this

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The 7 Defining Qualities of a Successful Fashion Entrepreneur

This article is about the 7 defining qualities of a successful fashion entrepreneur.  Why do some designers make it big and others barely make a living?  I have

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How Much Cash Does It Take To Start a Fashion Brand

How much cash does it take to start a fashion brand? Think you’re ready to start your new fashion business? Wait a second. Before you take off, you

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My Fashion Marketing Super Power!

Yesterday I was at a sales meeting for one of my clients.  The sales rep and I discussed increasing sales for this brand.  The brand sold great stores

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