My new favorite company is Amazon. And it’s not necessarily because I buy a lot from them (which I do), but because they are brilliant. They remind me
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The Compound Effect and The Fashion Industry
I just read The Compound Effect by Darren Hardy – for the second time. You know you love a book when you read it multiple times. While
That’s Your Fashion Website? Really?
This weekend I was at the Palisades Mall in Rockland County, NY. It’s one of the largest malls in the US, so you’d think they get lots of
Fashion Entreprenuers and The Bright Shiny Penny Syndrome
How are you feeling? Be careful – there’s a nasty bug going around. One of the biggest issues I see new clients suffering from is what I call
My Secret Recipe for a Successful & Affordable Fashion Photo Shoot
It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person.
Why a Lonely Website is Inexcusable For a Fashion Brand
When the internet first came out you could pretty pretty much sit on your hands, and people would find you. But that’s not the case anymore. Nowadays, there
Why Branding Is So Crucial For A Fashion Brand
We live in an era where branding is incredibly crucial to the success of your fashion brand. It is no longer just a business buzzword. It has become
Create Raving Fans For Your Fashion Brand
As a brand owner you should always seek to create raving fans for your fashion brand. A raving fan is someone who is so devoted to your company
Why You Should Sell Your Fashion Line From Your Website
There are many reasons why you should sell your fashion line from your website. Let’s face it on line sales continue to grow at a significant rate.
Should You Be Your Own Fashion Brands Ambassador?
Should You Be Your Own Fashion Brands Ambassador? In retail, there is the belief that buyers and higher-ups should work on the floor at least once a
