What The Heck Is an NFT and How Can I Use It In My Fashion Business?

An NFT is a Non-fungible Token. How’s that for an explanation that doesn’t explain anything? What is a non-fungible token? According to Investopedia: “Non-fungible tokens (NFTs) are cryptographic

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Buying All Your Fashion On Line Is Now The New Normal

Buying fashion on line has been popular for some time.  For many brick and mortar stores it is a significant part of their business.  I always advocate for creating on

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Marketing your brand: Part 3

Looking to get the word out about your company? This 15 minute webinar will get you on your way!

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Choose The Right Trade Show For Your Fashion Brand.

How should you choose the right trade show for your fashion brand?  If you have been thinking of doing trade shows read this article to help you determine

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What Is Your Fashion Brands Unique Selling Proposition?

Do you know what your unique selling proposition is or as some people call it your USP?  Your USP is what makes your business different from your competition.

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LATEST FASHION AND BRANDING TRENDS 2019

This article was written by Junaid Ali Qureshi  for Vibe Consulting.  Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for emerging tech marketing and ecommerce development.

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Why Telling Your Story Is Important For Your Fashion Business

Telling your story is important for your fashion business.  Once I was at a trade show one day shopping for product to sell in my shoe and accessory

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Sweet Spots – How to Decide The Price Level of Your Fashion Line and Succeed

How will you decide the price level of your fashion line?  This is a major question to answer when you first start your fashion line.  It is the

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10 Ways To Build Brand Loyalty With Your Store Buyers

You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy.  It is much easier to keep a customer that you already have

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Should New Fashion Brands Do Trade Shows

  Should new fashion brands do trade shows?  There is a lot of conversation about whether trade shows are still relevant.  We know that traffic is down and

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