I have been to countless fashion trade shows and on both sides of the table. I have observed many companies doing it right. Unfortunately most do not do
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Interview with Boaz David – Fashion Development and Production Expert
Today I want to share with you an interview Boaz David of Human B, a fashion design development and production expert, gave Monica Lee for her
Why A Fashion Brand Needs A Good Email List
A fashion brand can have two email lists. One is to reach out to stores they want to sell to and another for their end customers. In
Starting a New Fashion Business Is Hard But Not Impossible
Starting a new fashion business is hard but not impossible. I have a delightful new client. He has a wonderful product. It is unique and salable at
10 Tips From Some of The Worlds Top Salespeople
I love quotes! Nuggets of information that are very inspiring. Here are 10 tips from some of the worlds top salespeople. Some of whom you already know. I
The Pursuit of Excellence In Your Fashion Business
Perfectionists strive for impossible goals. Pursuers of excellence enjoy meeting high standards that are within reach. Should we strive for excellence in our businesses? Of course but with
10 Traits of a Top Fashion Industry Salesperson
I find that people still believe that being a top salesperson means you need to be cut-throat or at the very least super aggressive. In fact many
How To Find Customers and Increase Sales
Selling is one of the most important skills an Entrepreneur will ever develop. Even though selling is a critical skill most entrepreneurs avoid it like the plague.
Advantages of Having a Niche Fashion Business
I spoke with a client today who was questioning whether it was preferable to go after a niche fashion business or should she have a broader product
The Importance of Focus and Building Your Fashion Brand
It’s very exciting to start your own fashion company. Your dream is to be the next Michael Kors or Donna Karan. You envision being a lifestyle brand
