Attention Fashion Entreprenuers: Sales Is Your Most Important Activity

Recently a client told me they didn’t have the manpower for sales.  Yikes!  They really thought that.  What they missed is that sales is their most important activity.

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The Importance Of Good Quality Fashion Photography

New fashion brand owners work very hard on their product.  They spends months designing and redesigning their collections, searching for the right fabrics and trims and doing several

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10 Tops Tips For A Successful Fashion Trade Show

I have been to countless fashion trade shows and on both sides of the table.  I have observed many companies doing it right.   Unfortunately most do not do

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Starting a New Fashion Business Is Hard But Not Impossible

  Starting a new fashion business is hard but not impossible.  I have a delightful new client.  He has a wonderful product.  It is unique and salable at

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10 Tips From Some of The Worlds Top Salespeople

I love quotes!  Nuggets of information that are very inspiring.  Here are 10 tips from some of the worlds top salespeople.  Some of whom you already know. I

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10 Traits of a Top Fashion Industry Salesperson

  I find that people still believe that being a top salesperson means you need to be cut-throat or at the very least super aggressive.  In fact many

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Controlling Cash Flow For Small Fashion Businesses -Part 2

  Cash flow is essential to the survival of a business – arguably more so than profit in the short term. Profit may be essential in the longer-term,

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How To Grow Your Fashion Business Quickly.

This is going to sound really simplistic but the number one way to grow your business quickly is to spend most of your time on sales.  As a

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