What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact
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Using Social Media To Marketing Your Fashion Business
Using social media to market your fashion business is very effective. However how should you use social media? Using it just for the sake of using it
What Is The Difference Between Marketing And Sales?
The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to
Ready, Fire, Aim And The Fashion Entrepreneur
“Ready, Fire, Aim” is the title of a book by Michael Masterson. Traditionally the term is ready, aim, fire. Ready was where you prepared, aim is where
15 Quotes For Entrepreneurs
Here I am in my quote mode again. Forgive me…I just love a good quote. They are pearls of wisdom that just inspire me. Here are 15
Success Begins With A State of Mind
Success begins with a state of mind, so if you want to be successful start thinking of yourself as successful. The fashion industry is tough to break into
Attention Fashion Entreprenuers: Sales Is Your Most Important Activity
Recently a client told me they didn’t have the manpower for sales. Yikes! They really thought that. What they missed is that sales is their most important activity.
5 Great Business Books You Should Read
Each morning I spend 30 minutes reading books that teach me how to grow both in my business and personally. I find it brings me inspiration but
20 Quotes On Business Success
I love quotes and I love collecting them. They inspire me. The following are 20 quotes on business success. You were born to win, but to be a
The Importance Of Good Quality Fashion Photography
New fashion brand owners work very hard on their product. They spends months designing and redesigning their collections, searching for the right fabrics and trims and doing several
