I have created several multi million dollars businesses in the fashion industry. The key to their growth,was success at retail. The bottom line is the stores that did
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Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years. The trends change and they find their businesses stagnating, or
Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t. This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for
The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough. It is especially tough in the Fashion Industry. Business is stagnant and stores are closing. Yet, no one is
What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP? Your USP is what makes your business different from your competition.
Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon. They offered him a new look as well as
5 Tips On Creating A Stunning Lookbook
These days a look book is crucial for a fashion brand. It has become the essential communication tool for marketing your company. If you don’t know
5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that
How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your
Don’t Let A Toxic Employee Poison The Atmosphere
Over the years I have worked with several of what I call “Toxic Employees”. They do a poor to mediocre job because no matter how talented they are
