Knowing what to provide and how to direct your pattern maker is crucial to how well can they execute your vision. Whether you are a veteran or
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Knowing what to provide and how to direct your pattern maker is crucial to how well can they execute your vision. Whether you are a veteran or
Being a small business owner can sometimes be quite overwhelming. There is so much to do and not enough time to do it. Sometimes you are a
Make sure your fashion brand is awesome if you want to create a great business. Mediocre or even just ok doesn’t cut it anymore. It used to be
Using social media to market your fashion business is very effective. However how should you use social media? Using it just for the sake of using it
The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to
Designers are working hard on their fall collections. But before they start designing the first step is researching in order to come up with inspiration for their line.
“Ready, Fire, Aim” is the title of a book by Michael Masterson. Traditionally the term is ready, aim, fire. Ready was where you prepared, aim is where
Here I am in my quote mode again. Forgive me…I just love a good quote. They are pearls of wisdom that just inspire me. Here are 15
Success begins with a state of mind, so if you want to be successful start thinking of yourself as successful. The fashion industry is tough to break into
Recently a client told me they didn’t have the manpower for sales. Yikes! They really thought that. What they missed is that sales is their most important activity.