Sales is the lifeblood of our industry. No order… no income…no business. You work hard to create a fabulous line, your prices are right, you sent emails announcing
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Sales is the lifeblood of our industry. No order… no income…no business. You work hard to create a fabulous line, your prices are right, you sent emails announcing
Moda, Magic, Coterie, Project, so many shows and so expensive to do. There was a time when you just showed up and you could book business. That is
There is power in focus for fashion entrepreneurs because a lack of focus leads to scattered resources. Focus involves the ability to pay attention to things that will
Depending on who you speak to trade shows are more important than ever or not relevant at all with many opinions in between. If you don’t show are
I have been to countless fashion trade shows and on both sides of the table. I have observed many companies doing it right. Unfortunately most do not do