In today’s digital era, influencer collaborations have become an integral part of a brand’s marketing strategy. The power of influencers lies in their ability to connect with their
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Fashion Forward: 20 Tips for Starting a Successful Fashion Business
Starting a fashion business can be thrilling, like finding the perfect pair of shoes in your size on sale. But it’s important to remember that there’s more to
Proven Strategies to Drive Sales for Your Fashion Brand
So, you’ve got a fashion brand and you want to make some serious sales? Well, my dear entrepreneur, you’ve come to the right place. Buckle up and get
Why Blend In When You Can Stand Out? Crafting a Unique Selling Proposition.
Are you tired of being just another voice in the crowd? Do you feel like your brand is getting lost in the sea of competitors? Well, it’s time
10 Tips for Attracting the Right Customer to Your Fashion Brand
As a fashion brand, attracting the right customer is crucial to the success of your business. You want to ensure that your brand message, values and aesthetics are
Partnering with Influencers to Create a Stronger Fashion Brand Identity
Fashion is all about staying ahead of the curve and making a statement. But how do you get your brand to stand out in a sea of LBDs
Starting a Fashion Business In 2022 – The Unvarnished Truth
Recently a fashion entrepreneur came to me and told me she wanted to start a new division for her company. She was struggling with her existing fashion business
10 Ways To Build Brand Loyalty With Your Store Buyers
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
Concentrating On High Value Activities
What do I mean when I say, concentrating on high value activities? Entrepreneurs have some bad habits. They know that they have to work hard. Yet sometimes
The Importance of Building Your Email List For Your Fashion Brand
Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when
