It’s a recurring question. When I sit down with a lot of new companies, this issue comes up quite a bit. The challenge new brands have is they
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Is Your Website Stuck in Traffic?
Over the last several weeks I’ve spoken with four new clients, and they all seem to have the same nagging ache: converting online traffic into sales. For some
Is Fashion Customization Here To Stay?
Customization, or made to order apparel and accessories, is a growing segment of the fashion industry. In an effort to be more consumer centric, brands are finding that
Why Aren’t Stores Treating Curvy Women Right?
Recently one of my followers, Lisa Banks of Lisa Kay Banks Designs read a post I wrote “The demise of the department stores”. She wrote me and stated’
6 Tips for making your fashion website mobile friendly.
Let’s start with a confession. I don’t know how people shop on their smart phones. How can they see anything on those little screens? I have a big
Amazon Go and the Danger of Turkish Delights
My new favorite company is Amazon. And it’s not necessarily because I buy a lot from them (which I do), but because they are brilliant. They remind me
Is Your Sales Team Up to Snuff?
Let me start with a truth that needs to be said: Sales is a really tough job. Most people think they aren’t suited for it. They believe you
The Compound Effect and The Fashion Industry
I just read The Compound Effect by Darren Hardy – for the second time. You know you love a book when you read it multiple times. While
That’s Your Fashion Website? Really?
This weekend I was at the Palisades Mall in Rockland County, NY. It’s one of the largest malls in the US, so you’d think they get lots of
Fashion Entreprenuers and The Bright Shiny Penny Syndrome
How are you feeling? Be careful – there’s a nasty bug going around. One of the biggest issues I see new clients suffering from is what I call
