From my experience too many product categories can kill a new brand. I work with many start up fashion brands. One of the questions they always ask is:
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- Author: Maria Pesin
How Personal Branding Can Build Sales For Your Fashion Company
Personal branding can build sales for your fashion company. Nowadays the face behind any given product, be that a blog, magazine or designer label, is just as important as
Are You Worried About Sales?
Are You Worried About Sales? When asked most fashion entrepreneurs say their number one concern is booking enough sales. However, many are so scared by it that they
Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand? By Boaz David
IS IT NECESSARY TO HAVE A FASHION DEGREE IN ORDER TO HAVE A SUCCESSFUL FASHION BRAND? We often get asked if a fashion design degree is necessary
Five Proven Ways To Get Rid of Unsold Inventory
The bane of a fashion entrepreneurs business…owning inventory that didn’t sell at regular price. No matter how good your sales were for a season, too much unsold inventory can
What Scenario Should You Cost Your Fashion Product For? By Boaz David
WHAT SCENARIO SHOULD YOU COST YOUR FASHION PRODUCT FOR? As a start-up fashion brand, costing your product for the first time is one of the most challenging parts
Help! Sales On My New Fashion Brand Suck
Many of life’s failures are people who did not realize how close they were to success when they gave up. – Thomas Edison What do you do
Why Selling to Department Stores Might be Fatal for Your Fashion Brand
Are you ready to sell your fashion brand to department stores? If not selling to one might be fatal for your brand. Most fashion entrepreneurs dream of
What Do Fashion Business Marketers Do?
What do fashion industry marketer do? Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales. A
How The Weather is Changing The Fashion Industry
Has spring arrived early? Well, it looks like it has. Winter started late and seems to be ending early. Yesterdays high temperature in NY was 77 degrees while
