What makes your brand uniquely you? Do you have a point of view that is recognizable? When you look at Chanel apparel, even without a label inside you
- Home
- |
- Category: Business
5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting. But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than
Pot holes and fallen tree trunks
Obstacles to your business growth are a given. In the real world things occasionally go wrong. That is just how it is. For example, I have a new
You Screwed Up. Now What?
You saw the news everywhere. While announcing the best picture Oscar award at this past Sunday’s event, there was a mix-up of cards and presenters Faye Dunaway and
Should your Fashion Business Go “Seasonless”?
My goodness, is spring already here? Wasn’t it snowing a couple of days ago? The weather is so strange. It seems winter is later and spring is earlier
Why Fashion Businesses Are Drowning in the Facebook QuickSand
You’re posting regularly. You’re running “like ads” to grow your audience. You’re advertising your online store. And it’s just not producing. Sound familiar? This is the Facebook quicksand
Why Aren’t Stores Treating Curvy Women Right?
Recently one of my followers, Lisa Banks of Lisa Kay Banks Designs read a post I wrote “The demise of the department stores”. She wrote me and stated’
6 Tips for making your fashion website mobile friendly.
Let’s start with a confession. I don’t know how people shop on their smart phones. How can they see anything on those little screens? I have a big
Is Your Sales Team Up to Snuff?
Let me start with a truth that needs to be said: Sales is a really tough job. Most people think they aren’t suited for it. They believe you
The Compound Effect and The Fashion Industry
I just read The Compound Effect by Darren Hardy – for the second time. You know you love a book when you read it multiple times. While
