Do you know what your unique selling proposition is or as some people call it your USP? Your USP is what makes your business different from your competition.
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Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon. They offered him a new look as well as
How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your
When people see your product do they know it’s you?
What makes your brand uniquely you? Do you have a point of view that is recognizable? When you look at Chanel apparel, even without a label inside you
5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting. But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than
Pot holes and fallen tree trunks
Obstacles to your business growth are a given. In the real world things occasionally go wrong. That is just how it is. For example, I have a new
You Screwed Up. Now What?
You saw the news everywhere. While announcing the best picture Oscar award at this past Sunday’s event, there was a mix-up of cards and presenters Faye Dunaway and
Should your Fashion Business Go “Seasonless”?
My goodness, is spring already here? Wasn’t it snowing a couple of days ago? The weather is so strange. It seems winter is later and spring is earlier
Why Fashion Businesses Are Drowning in the Facebook QuickSand
You’re posting regularly. You’re running “like ads” to grow your audience. You’re advertising your online store. And it’s just not producing. Sound familiar? This is the Facebook quicksand
Why Aren’t Stores Treating Curvy Women Right?
Recently one of my followers, Lisa Banks of Lisa Kay Banks Designs read a post I wrote “The demise of the department stores”. She wrote me and stated’
