How are you feeling? Be careful – there’s a nasty bug going around. One of the biggest issues I see new clients suffering from is what I call
- Home
- |
- Category: Business
My Secret Recipe for a Successful & Affordable Fashion Photo Shoot
It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person.
Why a Lonely Website is Inexcusable For a Fashion Brand
When the internet first came out you could pretty pretty much sit on your hands, and people would find you. But that’s not the case anymore. Nowadays, there
How Consistently Should I Be Releasing New Products?
There’s nothing like good old reality to teach you important lessons. That’s why I like to write about things that come up with my clients. Lately two separate
Why Branding Is So Crucial For A Fashion Brand
We live in an era where branding is incredibly crucial to the success of your fashion brand. It is no longer just a business buzzword. It has become
Macy’s to close another 100 stores; stock jumps
Macy’s to close another 100 stores; stock jumps By Sruthi Ramakrishnan,Reuters. It is great news that Macys is finaly closing underperforming doors. This works for Macys bottom line as
5 Ways To Use PR To Build Your Fashion Brand
These days it is all about branding. Branding, according to Entrepreneur Magazine, is a marketing strategy that involves creating a differentiated name and image — often using a
Fashion Industry Profit Margins for Newbies – Don’t Get This Wrong!
Fashion industry profit margins for newbies! Since the question of how to figure out margins comes up a lot with my clients I thought I
Why You Should Sell Your Fashion Line From Your Website
There are many reasons why you should sell your fashion line from your website. Let’s face it on line sales continue to grow at a significant rate.
Should You Be Your Own Fashion Brands Ambassador?
Should You Be Your Own Fashion Brands Ambassador? In retail, there is the belief that buyers and higher-ups should work on the floor at least once a
