Marketing in the fashion industry is the action or business of promoting and selling products or services. In the classroom students are taught the 4P’s of marketing; product,
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3 Tips To Taking Care of Your Customers.
“There is only one boss, the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”. Sam
Is Having Good Values Enough To Attract Customers?
The world is changing. And it is changing for the better. People from all over the world are trying to live their lives in ethical ways. They are
Why Create A Meaningful Brand?
What is a meaningful brand? Quite simply it is a brand that has significance. It’s one thing to have a brand name that people are able to
3 Advantages To Selling Your Brand Direct To Customers.
Why do many of the most successful brands have their own stores and online presence? Brands such as Michael Kors, Ralph Lauren, and Coach sell in almost
Why Telling Your Story Is Important For Your Fashion Business
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked
Making Effective Sales Calls
With the advent of emails many salespeople have given up on calling prospects. Let’s face it, calling is hard. It’s one thing if someone rejects you by not
How To Grow Your Fashion Business Quickly.
This is going to sound really simplistic but the number one way to grow your business quickly is to spend most of your time on sales. As a
6 Ways To Get Your Collection To Market
You are a new business. You love your product and believe you are bringing something new to the market. The question then becomes “How do I get my
Changing the Way We Run Our Business
In the “olden days” anyone who wanted to be in the fashion business and had two nickels to rub together could start a company. It didn’t take lots
