If you are a Fashion Entrepreneur you must watch this interview with myself and Ben Gothard of Project Egg. Whether you are a newbie just starting your business
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Coaching Salespeople
Coaching sales people is very different from managing them or training them. With training you are using instruction and teaching to make your sales people proficient in selling. In
Why Telling Your Story Is Important For Your Fashion Business
Telling your story is important for your fashion business. Once I was at a trade show one day shopping for product to sell in my shoe and accessory
Sweet Spots – How to Decide The Price Level of Your Fashion Line and Succeed
How will you decide the price level of your fashion line? This is a major question to answer when you first start your fashion line. It is the
How Much Inventory Should A New Fashion Brand Carry
How much inventory should a new fashion brand carry? Well ideally nothing. However that is not always practical. When I had my first sales manager position and
Should New Fashion Brands Do Trade Shows
Should new fashion brands do trade shows? There is a lot of conversation about whether trade shows are still relevant. We know that traffic is down and
Creating The Brand Experience For a Fashion Company
In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this
The 7 Defining Qualities of a Successful Fashion Entrepreneur
This article is about the 7 defining qualities of a successful fashion entrepreneur. Why do some designers make it big and others barely make a living? I have
How Much Cash Does It Take To Start a Fashion Brand
How much cash does it take to start a fashion brand? Think you’re ready to start your new fashion business? Wait a second. Before you take off, you
My Fashion Marketing Super Power!
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
