In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this
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The 7 Defining Qualities of a Successful Fashion Entrepreneur
This article is about the 7 defining qualities of a successful fashion entrepreneur. Why do some designers make it big and others barely make a living? I have
How Much Cash Does It Take To Start a Fashion Brand
How much cash does it take to start a fashion brand? Think you’re ready to start your new fashion business? Wait a second. Before you take off, you
My Fashion Marketing Super Power!
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
10 Tips To Increase Your Productivity
As ambitious people we are always looking to achieve more. Getting more done in a day definitely helps with that. The following are 10 tips to increase
How Long Does It Take To Create Buzz For Your Fashion Collection?
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
Structure and Systems: Running a Tight Ship
Running a tight ship in your business is paramount to being successful. The devil is in the details. By letting the details fall by the wayside you will
20 Do’s and Don’ts of Branding Your Fashion Company
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to
Controlling Cash Flow For Small Fashion Businesses
Cash flow is a big concern for fashion businesses. The industry operates on a seasonal basis and all costs need to be paid before you ship. It is
5 Traits of a Successful Entrepreneur
Successful entrepreneurs have certain traits in common. If you don’t have them, don’t despair. You can always develop them. 5 traits of a successful entrepreneur are as follows:
