5 Traits of a Successful Entrepreneur

Successful entrepreneurs have certain traits in common.  If you don’t have them, don’t despair.  You can always develop them.  5 traits of a successful entrepreneur are as follows:

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5 Tips For Selling Your Fashion Brand To Retailers

  I know, I know, selling is scary.  Will the customer like your product?  Will you seem too pushy?  Will you not push enough?  What if they reject

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5 Questions To Ask When Hiring a Fashion Sales Rep

Hiring the right fashion sales reps can make the difference between success and little to no business booked.   Like hiring anyone there is a right way and

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Using Bloggers To Promote Your Brand

Using bloggers to promote your brand is a relatively inexpensive way to get your message out.  According to Technorati, blogs rank among the top five “most trustworthy” sources

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Why a Fashion Startup Venture Needs a Business Plan

It’s true not everyone puts together a business plan before they start a business. I have a good friend who is also a very successful businesswomen and she

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Why Google Analytics Is Important For Your Fashion Business

  When I first speak to a new client I find that they don’t always have Google Analytics set up.  And if they do they rarely look at

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Why A Soft Launch For Your Fashion Brand

  I launched and ran the Jessica Simpson Outerwear line for 6 years.  The first year I was in business was the second year  Jessica Simpson was in

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Fashion Business Start Ups-Tip Number 11

Fashion business startups business tip number 11 – Fully develop your brand concept. This one is kind of obvious.  Unfortunately it is not always done properly before an

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Fashion Business Start Ups-Tip Number 10

Fashion Business Start Ups – Tip number 10 – The importance of cash flow. What is ‘Cash Flow’? According to Investopedia.com “Cash flow is the net amount of cash

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Fashion Business Start Ups – Tip Number Nine

Fashion business start up — tip number nine, treat your employees like gold. I try to write about things that come up in my day to day consulting

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