The most important thing you need to know about the fashion industry today is how important branding is. Branding is the practice of creating a name, symbol or design
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The Danger of Starting Your Fashion Brand Before You Do This First
For those who read my blogs you know I speak to potential clients all the time. Most of my blog ideas come from real issues that my clients
5 Tips You Should Know Before Starting a Fashion Business
Many emerging designers contact me after a couple of years into their businesses. They start their businesses and then realize there is a lot they don’t know and
How To Move Beyond Chaos in Your Fashion Business
I spoke with a new client today. She was feeling very overwhelmed by all she knew she had to do to start and run her business. Part of
6 Things Your Fashion Branding Must Have
Great fashion branding makes your collection more desirable to your audience. People have their go to brands that they like and seek them out when ready to shop.
6 Mistakes Great Leaders Never Make
Everyone makes mistakes. Even the greatest leaders ever make them. But, great leaders don’t hide their mistakes or blame them on someone else. Nor do they run from
Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we
10 Myths About The Fashion Industry
I have been in the fashion industry more years then I want to admit (I also don’t want to tell you how old I am). Through the years
Make Over Your Fashion Business in Four Steps
In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current
The Importance of Staying True To Your Brand
As a consultant in the fashion industry I meet many emerging designers. The first question I ask when I speak to them is “who is your customer?” They
