I have worked with many catalogs and on line companies. From Neiman Marcus to Spiegel’s, and I know from experience that a bad photo can kill sales on
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How Personal Branding Can Build Sales For Your Fashion Company
Personal branding can build sales for your fashion company. Nowadays the face behind any given product, be that a blog, magazine or designer label, is just as important as
Are You Worried About Sales?
Are You Worried About Sales? When asked most fashion entrepreneurs say their number one concern is booking enough sales. However, many are so scared by it that they
Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand? By Boaz David
IS IT NECESSARY TO HAVE A FASHION DEGREE IN ORDER TO HAVE A SUCCESSFUL FASHION BRAND? We often get asked if a fashion design degree is necessary
Five Proven Ways To Get Rid of Unsold Inventory
The bane of a fashion entrepreneurs business…owning inventory that didn’t sell at regular price. No matter how good your sales were for a season, too much unsold inventory can
Help! Sales On My New Fashion Brand Suck
Many of life’s failures are people who did not realize how close they were to success when they gave up. – Thomas Edison What do you do
Why Selling to Department Stores Might be Fatal for Your Fashion Brand
Are you ready to sell your fashion brand to department stores? If not selling to one might be fatal for your brand. Most fashion entrepreneurs dream of
What Do Fashion Business Marketers Do?
What do fashion industry marketer do? Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales. A
Revamping My Fashion Consulting Business Website
For the last few weeks I have been revamping my fashion consulting business website. I was not very happy with it before as the website’s performance was
Do Designers Dictate Fashion
Do designers dictate fashion? Nobody really dictates fashion. I think a lot of people believe that designers have a kind of sixth sense about clothing and pull
