Hiring the right fashion sales reps can make the difference between success and little to no business booked. Like hiring anyone there is a right way and
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Using Bloggers To Promote Your Brand
Using bloggers to promote your brand is a relatively inexpensive way to get your message out. According to Technorati, blogs rank among the top five “most trustworthy” sources
Why a Fashion Startup Venture Needs a Business Plan
It’s true not everyone puts together a business plan before they start a business. I have a good friend who is also a very successful businesswomen and she
Why A Soft Launch For Your Fashion Brand
I launched and ran the Jessica Simpson Outerwear line for 6 years. The first year I was in business was the second year Jessica Simpson was in
Fashion Business Start Ups-Tip Number 11
Fashion business startups business tip number 11 – Fully develop your brand concept. This one is kind of obvious. Unfortunately it is not always done properly before an
Fashion Business Start Ups-Tip Number 10
Fashion Business Start Ups – Tip number 10 – The importance of cash flow. What is ‘Cash Flow’? According to Investopedia.com “Cash flow is the net amount of cash
What To Look For When Hiring a Fashion Industry Salesperson.
Hiring a great salesperson is hard. That is because great salespeople are few and far between. There are many that are adequate, but great, that is the
Starting a Clothing Brand? Here’s What To Do.
Starting a clothing brand is not for the fainthearted. There is much to do especially when you consider that you have no structure to begin with and you
5 Tips To Increase the Gross Profit Margin of Your Brand?
First let me tell you what a gross profit margin is. A gross profit margin is the difference between COGS ( costs of goods sold) and the net
Death By Trade Show?
This article was written by my guest blogger Anton Dell. Earlier this month came the news that Swiss watch giant Swatch Group would no longer be taking part
