I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to
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3 Steps To Improving Your Fashion Business
No matter how good your fashion business is there is always room for improvement. I myself am always looking for ways to refine my business. Whether it is
Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money. I believe this is true. But there is more to the story than
Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.”
Does Making Ethical Fashion Impact Your Sales?
First off, what exactly is ethically produced fashion. According to Ethical Fashion Forum “ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximizes
Are You Creating An Outstanding Brand Experience?
What is a brand experience? A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering the
Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business. Most new entrepreneurs don’t know what it entails. They don’t even know what their first steps should be.
Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure. You might be new to the industry or
How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality. I am
Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years. The trends change and they find their businesses stagnating, or