Since I have done this several times I will speak from my own experience. Having a million dollar or multi million business when run right makes money. And
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6 Things Your Fashion Branding Must Have
Great fashion branding makes your collection more desirable to your audience. People have their go to brands that they like and seek them out when ready to shop.
The Critical Role That Branding Plays In Your Fashion Business
According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we
5 Tips On Creating A Stunning Lookbook
These days a look book is crucial for a fashion brand. It has become the essential communication tool for marketing your company. If you don’t know
Fashion Entreprenuers and The Bright Shiny Penny Syndrome
How are you feeling? Be careful – there’s a nasty bug going around. One of the biggest issues I see new clients suffering from is what I call
5 Tips For How To Have An Awesome Trunk Show
I like to write about things my fashion entrepreneurs ask about. This week I was asked about how to have an awesome trunk show. Typically a
What Do Fashion Business Marketers Do?
What do fashion industry marketer do? Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales. A
Revamping My Fashion Consulting Business Website
For the last few weeks I have been revamping my fashion consulting business website. I was not very happy with it before as the website’s performance was
The Pressure of The Winter Holiday Retail Season
Aah the pressures of the winter holiday retail season! So much business is done at this time of year. Stores eagerly prepare for the season. They plan