Is Black Friday Turning Into Black Thanksgiving?

My poor niece has to work on Thanksgiving because her store is open that day.  What happened to having one day where everyone is closed and no one

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Why Is The Fashion Industry So Alluring?

  I have a great job!  I work with designers who are starting new brands or who have small brands that they are ready to take to the

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The Art of The Hustle

I am reading the book “The School of Greatness”  by Lewis Howes.  This is a great book!  It is up there with the top personal development books of

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The Pressure of The Winter Holiday Retail Season

  Aah the pressures of the winter holiday retail season!  So much business is done at this time of year.  Stores eagerly prepare for the season.  They plan

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Delegating and Outsourcing Can Be Key To Growing Your Business

  Being a small business owner can sometimes be quite overwhelming.  There is so much to do and not enough time to do it.  Sometimes you are a

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Make Sure Your Fashion Brand Is Awesome!

Make sure your fashion brand is awesome if you want to create a great business.  Mediocre or even just ok doesn’t cut it anymore.  It used to be

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What is a ‘brand experience’?

What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact

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Using Social Media To Marketing Your Fashion Business

  Using social media to market your fashion business is very effective.  However how should you use social media?  Using it just for the sake of using it

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What Is The Difference Between Marketing And Sales?

The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to

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Ready, Fire, Aim And The Fashion Entrepreneur

  “Ready, Fire, Aim” is the title of a book by Michael Masterson.  Traditionally the term is ready, aim, fire.  Ready was where you prepared, aim is where

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