Trade shows are an efficient way for industry professionals to come together whether they are showing a product or purchasing a product. They are held worldwide in cities
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NYFW 2019: Ford in Charge
It’s officially the first week of September, so you know what that means: Fashion Week! As New York Fashion Week (NYFW) is quickly approaching, there are many changes
Ever Feel Discouraged?
Sometimes it’s hard not to get discouraged. Deliveries are delayed, samples come in wrong, stores are late making payment. Believe me, I know that sometimes things happen in
Bootstrapping Your Fashion Business
What does bootstrapping your fashion business mean? Bootstrapping is the act of starting a business with no money — or, at least, very little money. It certainly
For All You Fashion Entrepreneurs Watch This Interview!
If you are a Fashion Entrepreneur you must watch this interview with myself and Ben Gothard of Project Egg. Whether you are a newbie just starting your business
Sweet Spots – How to Decide The Price Level of Your Fashion Line and Succeed
How will you decide the price level of your fashion line? This is a major question to answer when you first start your fashion line. It is the
10 Ways To Build Brand Loyalty With Your Store Buyers
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
Should New Fashion Brands Do Trade Shows
Should new fashion brands do trade shows? There is a lot of conversation about whether trade shows are still relevant. We know that traffic is down and
5 Things To Look For When Hiring An Independent Fashion Sales Rep
What are the 5 Things To Look For When Hiring An Independent Fashion Sales Rep? A good fashion sales rep can make a big difference in your
Creating The Brand Experience For a Fashion Company
In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this
