This article is about the 7 defining qualities of a successful fashion entrepreneur. Why do some designers make it big and others barely make a living? I have
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How Much Cash Does It Take To Start a Fashion Brand
How much cash does it take to start a fashion brand? Think you’re ready to start your new fashion business? Wait a second. Before you take off, you
My Fashion Marketing Super Power!
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
10 Tips To Increase Your Productivity
As ambitious people we are always looking to achieve more. Getting more done in a day definitely helps with that. The following are 10 tips to increase
How Long Does It Take To Create Buzz For Your Fashion Collection?
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
Structure and Systems: Running a Tight Ship
Running a tight ship in your business is paramount to being successful. The devil is in the details. By letting the details fall by the wayside you will
The Importance of Building Your Email List For Your Fashion Brand
Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when
20 Do’s and Don’ts of Branding Your Fashion Company
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to
5 Traits of a Successful Entrepreneur
Successful entrepreneurs have certain traits in common. If you don’t have them, don’t despair. You can always develop them. 5 traits of a successful entrepreneur are as follows:
What Is a Marketing Calendar And Why Is It Important?
A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to
