Is Your Website Too Confusing! Can someone come to your site and know exactly who you are and what your product is? Do they know where to look?
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A Bad Photo Can Kill Sales On Your Website!
I have worked with many catalogs and on line companies. From Neiman Marcus to Spiegel’s, and I know from experience that a bad photo can kill sales on
Why Too Many Product Categories Can Kill a New Brand
From my experience too many product categories can kill a new brand. I work with many start up fashion brands. One of the questions they always ask is:
Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand? By Boaz David
IS IT NECESSARY TO HAVE A FASHION DEGREE IN ORDER TO HAVE A SUCCESSFUL FASHION BRAND? We often get asked if a fashion design degree is necessary
Help! Sales On My New Fashion Brand Suck
Many of life’s failures are people who did not realize how close they were to success when they gave up. – Thomas Edison What do you do
Do Designers Dictate Fashion
Do designers dictate fashion? Nobody really dictates fashion. I think a lot of people believe that designers have a kind of sixth sense about clothing and pull
Weatherproofing Your Fashion Business
“More Than 5,900 Daily Records Broken as Pre-Christmas Warm Wave Engulfs East, Midwest, South,” was one of the headlines on the weather.com site today. In fact it
4 Tips for Getting The Best Results From Your Pattern Maker By Boaz David
Knowing what to provide and how to direct your pattern maker is crucial to how well can they execute your vision. Whether you are a veteran or
Make Sure Your Fashion Brand Is Awesome!
Make sure your fashion brand is awesome if you want to create a great business. Mediocre or even just ok doesn’t cut it anymore. It used to be
Trend Services And The Design Process
Designers are working hard on their fall collections. But before they start designing the first step is researching in order to come up with inspiration for their line.
