Fashion business start up — tip number nine, treat your employees like gold. I try to write about things that come up in my day to day consulting
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Fashion business start up — tip number nine, treat your employees like gold. I try to write about things that come up in my day to day consulting
Improving your time management skills will make big improvements to the growth of your business. It is the difference in being productive and not. Remember the 20/80 rule. Which
Tip number eight – Make sure you messaging is consistent across all channels. Have you ever seen a TV ad and you knew who the company was even
Starting a clothing brand is not for the fainthearted. There is much to do especially when you consider that you have no structure to begin with and you
First let me tell you what a gross profit margin is. A gross profit margin is the difference between COGS ( costs of goods sold) and the net
Tip number seven – It’s all in the photograph. As all successful catalog and online fashion business owners know the photo can make or break the sale. You
This article was written by my guest blogger Anton Dell. Earlier this month came the news that Swiss watch giant Swatch Group would no longer be taking part
According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of
Tip number 6 – Create a brand for your company. Whatever your business is, from shoes to lingerie, you must work consistently and often on branding. These days
When I speak to a potential client I always ask, “Who is your customer?” Mostly they do not know, or they say everyone is my customer. Bad answer.