First let me tell you what a gross profit margin is. A gross profit margin is the difference between COGS ( costs of goods sold) and the net
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Fashion Business Start Ups – Tip Number Seven
Tip number seven – It’s all in the photograph. As all successful catalog and online fashion business owners know the photo can make or break the sale. You
Death By Trade Show?
This article was written by my guest blogger Anton Dell. Earlier this month came the news that Swiss watch giant Swatch Group would no longer be taking part
Why you should aways do a competitive analysis for your brand.
According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of
Fashion Business Start Ups-Tip Number Six
Tip number 6 – Create a brand for your company. Whatever your business is, from shoes to lingerie, you must work consistently and often on branding. These days
Fashion Business Start Ups – Tip Number Five
When I speak to a potential client I always ask, “Who is your customer?” Mostly they do not know, or they say everyone is my customer. Bad answer.
Fashion Business Start Ups-Tip Number Four
Fashion business tip number 4 – make sure you have enough start up funds to last you through you first few years. According to Equity Net the definition
Fashion Business Start Ups-Tip Number Three
Never give up! That is tip number three! It’s very easy to get discouraged in this business. It does not have ease of entry and you might fail
Don’t Just Sit There – Start Your Fashion Business
Are you the person that always wanted your own fashion business, and dreamed of it your whole life? You know this is what you want to be doing
Fashion Business Start Ups-Tip Number Two
This weeks tip for fashion business owners is: Focus! Focus! Focus! This is part of all my conversations with my clients. Many entrepreneurs have what I call the
