I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to
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3 Steps To Improving Your Fashion Business
No matter how good your fashion business is there is always room for improvement. I myself am always looking for ways to refine my business. Whether it is
Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money. I believe this is true. But there is more to the story than
How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure. Even they don’t know when a fashion business will start making money. Let’s face it, the answer
Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from? Do you lust for a Prada handbag, or jeans from 7 of all mankind? Or maybe you
Is Your Social Media Telling A Story?
Have you ever noticed that some fashion brands post random photos or messages that mean nothing to the brand and have no cohesion? It is as if they
Are you selling enough brick and mortar stores?
I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.”
Does Making Ethical Fashion Impact Your Sales?
First off, what exactly is ethically produced fashion. According to Ethical Fashion Forum “ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximizes
5 Ways To Increase Your Fashion Business Sales?
Fashion entrepreneurs have one thing in common. They always seek to grow their businesses. They see themselves as a major brand and rightfully so. While they may not
Are You Creating An Outstanding Brand Experience?
What is a brand experience? A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering the
