The Pressure of The Winter Holiday Retail Season

  Aah the pressures of the winter holiday retail season!  So much business is done at this time of year.  Stores eagerly prepare for the season.  They plan

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4 Tips for Getting The Best Results From Your Pattern Maker By Boaz David

  Knowing what to provide and how to direct your pattern maker is crucial to how well can they execute your vision. Whether you are a veteran or

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Delegating and Outsourcing Can Be Key To Growing Your Business

  Being a small business owner can sometimes be quite overwhelming.  There is so much to do and not enough time to do it.  Sometimes you are a

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Make Sure Your Fashion Brand Is Awesome!

Make sure your fashion brand is awesome if you want to create a great business.  Mediocre or even just ok doesn’t cut it anymore.  It used to be

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What is a ‘brand experience’?

What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact

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What Is The Difference Between Marketing And Sales?

The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to

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Trend Services And The Design Process

Designers are working hard on their fall collections.  But before they start designing the first step is researching in order to come up with inspiration for their line.

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Ready, Fire, Aim And The Fashion Entrepreneur

  “Ready, Fire, Aim” is the title of a book by Michael Masterson.  Traditionally the term is ready, aim, fire.  Ready was where you prepared, aim is where

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15 Quotes For Entrepreneurs

  Here I am in my quote mode again.  Forgive me…I just love a good quote.  They are pearls of wisdom that just inspire me.  Here are 15

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Success Begins With A State of Mind

Success begins with a state of mind,  so if you want to be successful start thinking of yourself as successful.  The fashion industry is tough to break into

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