According to The Economic Times: “Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user.
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Fashion Marketing and Product Development
How does marketing effect product development? According to Phillip Kotler, Author and Professor of International Marketing; “Marketers influence demand by making the product appropriate, attractive, affordable, and easily
Is Having Good Values Enough To Attract Customers?
The world is changing. And it is changing for the better. People from all over the world are trying to live their lives in ethical ways. They are
Why Telling Your Story Is Important For Your Fashion Business
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked
