The 7 Defining Qualities of a Successful Fashion Entrepreneur

This article is about the 7 defining qualities of a successful fashion entrepreneur.  Why do some designers make it big and others barely make a living?  I have

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How Much Cash Does It Take To Start a Fashion Brand

How much cash does it take to start a fashion brand? Think you’re ready to start your new fashion business? Wait a second. Before you take off, you

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My Fashion Marketing Super Power!

Yesterday I was at a sales meeting for one of my clients.  The sales rep and I discussed increasing sales for this brand.  The brand sold great stores

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10 Tips To Increase Your Productivity

  As ambitious people we are always looking to achieve more.  Getting more done in a day definitely helps with that.  The following are 10 tips to increase

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How Long Does It Take To Create Buzz For Your Fashion Collection?

  Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection.  Well, that is almost

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Structure and Systems: Running a Tight Ship

Running a tight ship in your business is paramount to being successful.  The devil is in the details.  By letting the details fall by the wayside you will

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How much is too much? How to Establish Your Retail Pricing.

  Establishing your retail pricing effectively is a key part of the retail success of you collection.  So how do you decide what the suggested retails (MSRP –

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Concentrating On High Value Activities

  What do I mean when I say, concentrating on high value activities?  Entrepreneurs have some bad habits.  They know that they have to work hard. Yet sometimes

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The Importance of Building Your Email List For Your Fashion Brand

Is it important to build your email list?  Well, yeah!  Why do you think all the online retailers have a sign-in box asking for your email address when

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20 Do’s and Don’ts of Branding Your Fashion Company

  A brand is not just a website, business card, logo, or tag line.  It is the sum of your customers experience.  So do not leave anything to

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