This article is about the 7 defining qualities of a successful fashion entrepreneur. Why do some designers make it big and others barely make a living? I have
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This article is about the 7 defining qualities of a successful fashion entrepreneur. Why do some designers make it big and others barely make a living? I have
How much cash does it take to start a fashion brand? Think you’re ready to start your new fashion business? Wait a second. Before you take off, you
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
As ambitious people we are always looking to achieve more. Getting more done in a day definitely helps with that. The following are 10 tips to increase
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
Running a tight ship in your business is paramount to being successful. The devil is in the details. By letting the details fall by the wayside you will
Establishing your retail pricing effectively is a key part of the retail success of you collection. So how do you decide what the suggested retails (MSRP –
What do I mean when I say, concentrating on high value activities? Entrepreneurs have some bad habits. They know that they have to work hard. Yet sometimes
Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to