Fashion entrepreneurs have one thing in common. They always seek to grow their businesses. They see themselves as a major brand and rightfully so. While they may not
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Are You Creating An Outstanding Brand Experience?
What is a brand experience? A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering the
Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business. Most new entrepreneurs don’t know what it entails. They don’t even know what their first steps should be.
The Value of Setting Goals For Your Fashion Brand
It seems to me that new entrepreneurs are afraid of setting goals for their business. They have no idea what their goals should be; so they either don’t
Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure. You might be new to the industry or
How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality. I am
How To Create a Million Dollars business In The Fashion Industry
I have created several multi million dollars businesses in the fashion industry. The key to their growth,was success at retail. The bottom line is the stores that did
Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years. The trends change and they find their businesses stagnating, or
Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t. This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for
The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough. It is especially tough in the Fashion Industry. Business is stagnant and stores are closing. Yet, no one is
