BJ Wilson and Company, a professional wardrobe-consulting firm, started up in Fort Worth, Texas, in 1983. The company also offers services in personal styling, special event styling, personal
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Is The Fashion Customer Getting Bored With Dressing Too Casually?
You know that feeling when you dress up for an important business meeting, a wedding, a first date? You put on that dress and heels, or a sports
Five Qualities a Successful Fashion Entrepreneur Has
Sometimes I think of Entrepreneurs as being a breed apart from most people. I talk to many and they say things like, “I feel like I was meant
5 Mistakes to Avoid as a Fashion Entrepreneur
Mistakes are part of life. They most definitely are part of business. It is important to learn from them. But, even better if you learn from others. Here
Decrease Automation, Increase Retail Customer Satisfaction
I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to
3 Steps To Improving Your Fashion Business
No matter how good your fashion business is there is always room for improvement. I myself am always looking for ways to refine my business. Whether it is
Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money. I believe this is true. But there is more to the story than
How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure. Even they don’t know when a fashion business will start making money. Let’s face it, the answer
Why Branding Is Important In Fashion
Do you have favorite companies that you like to buy from? Do you lust for a Prada handbag, or jeans from 7 of all mankind? Or maybe you
Is Your Social Media Telling A Story?
Have you ever noticed that some fashion brands post random photos or messages that mean nothing to the brand and have no cohesion? It is as if they
