Are You Worried About Sales?

Are You Worried About Sales?  When asked most fashion entrepreneurs say their number one concern is booking enough sales.  However, many are so scared by it that they

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Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand? By Boaz David

  IS IT NECESSARY TO HAVE A FASHION DEGREE IN ORDER TO HAVE A SUCCESSFUL FASHION BRAND? We often get asked if a fashion design degree is necessary

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Help! Sales On My New Fashion Brand Suck

  Many of life’s failures are people who did not realize how close they were to success when they gave up. – Thomas Edison What do you do

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Why Selling to Department Stores Might be Fatal for Your Fashion Brand

  Are you ready to sell your fashion brand to department stores?  If not selling to one might be fatal for your brand.  Most fashion entrepreneurs dream of

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What Do Fashion Business Marketers Do?

  What do  fashion industry marketer do?  Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales.  A

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How The Weather is Changing The Fashion Industry

Has spring arrived early?  Well, it looks like it has.  Winter started late and seems to be ending early.  Yesterdays high temperature in NY was  77 degrees while

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Why It Is Important To Hire A Lawyer With Fashion Industry Experience By David Colby

Why is it important to hire lawyer with fashion experience for your brand? Hiring an attorney with fashion business experience may be one of the best strategic decisions

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Ralph Lauren: A Success Story by Nicole Caropolo

The fashion industry has several iconic designers that are seen as prime examples of successful high-end fashion brands, and Ralph Lauren is one of those successes. Ralph Lauren,

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5 Tips for Persuading Fashion Boutiques to Carry Your Line

  Yes, the world of e-commerce is getting stronger every day. But if you make a fashion line you still need to sell traditional brick-and-mortar stores to boost

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Do Designers Dictate Fashion

  Do designers dictate fashion?  Nobody really dictates fashion.  I think a lot of people believe that designers have a kind of sixth sense about clothing and pull

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