Promotion is what you think of when you hear the words Fashion Marketing. There are so many ways to get your story out these days with the advent
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Fashion Marketing and Place (Methods of Distribution)
According to The Economic Times: “Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user.
Fashion Marketing and Price
Pricing can influence whether a consumer purchases a product. Although product price matters to a purchaser, it’s important to the seller as well. It takes a combination of
Fashion Marketing and Product Development
How does marketing effect product development? According to Phillip Kotler, Author and Professor of International Marketing; “Marketers influence demand by making the product appropriate, attractive, affordable, and easily
Marketing and The Fashion Industry
Marketing in the fashion industry is the action or business of promoting and selling products or services. In the classroom students are taught the 4P’s of marketing; product,
50 Famous Fashion Quotes
50 Famous Fashion Quotes: As Seen on Harpers Bazaar website. “One is never over-dressed or under-dressed with a Little Black Dress.” —Karl Lagerfeld “Before you leave the house,
Is Having Good Values Enough To Attract Customers?
The world is changing. And it is changing for the better. People from all over the world are trying to live their lives in ethical ways. They are
Why Create A Meaningful Brand?
What is a meaningful brand? Quite simply it is a brand that has significance. It’s one thing to have a brand name that people are able to
Why Telling Your Story Is Important For Your Fashion Business
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked
How To Grow Your Fashion Business Quickly.
This is going to sound really simplistic but the number one way to grow your business quickly is to spend most of your time on sales. As a
