Are You Worried About Sales?

Are You Worried About Sales?  When asked most fashion entrepreneurs say their number one concern is booking enough sales.  However, many are so scared by it that they

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Ralph Lauren: A Success Story by Nicole Caropolo

The fashion industry has several iconic designers that are seen as prime examples of successful high-end fashion brands, and Ralph Lauren is one of those successes. Ralph Lauren,

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Revamping My Fashion Consulting Business Website

  For the last few weeks I have been revamping my fashion consulting business website.  I was not very happy with it before as the website’s performance was

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5 Tips for Persuading Fashion Boutiques to Carry Your Line

  Yes, the world of e-commerce is getting stronger every day. But if you make a fashion line you still need to sell traditional brick-and-mortar stores to boost

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Do Designers Dictate Fashion

  Do designers dictate fashion?  Nobody really dictates fashion.  I think a lot of people believe that designers have a kind of sixth sense about clothing and pull

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Why Is The Fashion Industry So Alluring?

  I have a great job!  I work with designers who are starting new brands or who have small brands that they are ready to take to the

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What is a ‘brand experience’?

What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact

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What Is The Difference Between Marketing And Sales?

The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to

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Trend Services And The Design Process

Designers are working hard on their fall collections.  But before they start designing the first step is researching in order to come up with inspiration for their line.

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20 Quotes On Business Success

I love quotes and I love collecting them. They inspire me.  The following are 20 quotes on business success.  You were born to win, but to be a

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