I spoke with a client today who was questioning whether it was preferable to go after a niche fashion business or should she have a broader product
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5 Ways To Improve Your Online Visual Fashion Merchandising
Online merchandising is about how you present your products, both individually and collectively. It’s also about how you promote products and other offers. Some aspects of merchandising
How An Item Can Drive Your Fashion Business.
There are many cases in history where an iconic item can help launch and build a brand. There is the classic Chanel bag introduced in 1955. A
Taking Massive Action To Build Your Fashion Business
Building your fashion business is about taking massive action to market it. It is not just about making a good product because if no one knows about
Mother Knows Best: 9 Inspiring Quotes From Successful Moms
I love these inspiring quotes that were in an article written by Marco Marrone for DocStoc on May 7th, 2015. It is as follows: 1. Barbara Corcoran, Real Estate
Fashion Marketing and Promotion
Promotion is what you think of when you hear the words Fashion Marketing. There are so many ways to get your story out these days with the advent
Fashion Marketing and Place (Methods of Distribution)
According to The Economic Times: “Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user.
Fashion Marketing and Price
Pricing can influence whether a consumer purchases a product. Although product price matters to a purchaser, it’s important to the seller as well. It takes a combination of
Fashion Marketing and Product Development
How does marketing effect product development? According to Phillip Kotler, Author and Professor of International Marketing; “Marketers influence demand by making the product appropriate, attractive, affordable, and easily
Marketing and The Fashion Industry
Marketing in the fashion industry is the action or business of promoting and selling products or services. In the classroom students are taught the 4P’s of marketing; product,
