Pricing can influence whether a consumer purchases a product. Although product price matters to a purchaser, it’s important to the seller as well. It takes a combination of
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Fashion Marketing and Product Development
How does marketing effect product development? According to Phillip Kotler, Author and Professor of International Marketing; “Marketers influence demand by making the product appropriate, attractive, affordable, and easily
Marketing and The Fashion Industry
Marketing in the fashion industry is the action or business of promoting and selling products or services. In the classroom students are taught the 4P’s of marketing; product,
3 Tips To Taking Care of Your Customers.
“There is only one boss, the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”. Sam
Why Create A Meaningful Brand?
What is a meaningful brand? Quite simply it is a brand that has significance. It’s one thing to have a brand name that people are able to
3 Advantages To Selling Your Brand Direct To Customers.
Why do many of the most successful brands have their own stores and online presence? Brands such as Michael Kors, Ralph Lauren, and Coach sell in almost
Why Telling Your Story Is Important For Your Fashion Business
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked
6 Ways To Get Your Collection To Market
You are a new business. You love your product and believe you are bringing something new to the market. The question then becomes “How do I get my
