“There is only one boss, the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”. Sam
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Why Create A Meaningful Brand?
What is a meaningful brand? Quite simply it is a brand that has significance. It’s one thing to have a brand name that people are able to
3 Advantages To Selling Your Brand Direct To Customers.
Why do many of the most successful brands have their own stores and online presence? Brands such as Michael Kors, Ralph Lauren, and Coach sell in almost
Why Telling Your Story Is Important For Your Fashion Business
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked
6 Ways To Get Your Collection To Market
You are a new business. You love your product and believe you are bringing something new to the market. The question then becomes “How do I get my
