Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when
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The Importance of Staying True To Your Brand
As a consultant in the fashion industry I meet many emerging designers. The first question I ask when I speak to them is “who is your customer?” They
15 Creative Financing Methods To Start Up Your Fashion Brand
Finding financing to start up your fashion brand is very tough. But, not impossible. It used to be that you needed millions to start a business. With
Is Having Good Values Enough To Attract Customers?
The world is changing. And it is changing for the better. People from all over the world are trying to live their lives in ethical ways. They are
Why Create A Meaningful Brand?
What is a meaningful brand? Quite simply it is a brand that has significance. It’s one thing to have a brand name that people are able to