Defining Your Brand Identity:Before you can craft a consistent brand aesthetic, you must first define your brand identity. Start by asking yourself essential questions about your brand’s mission,
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Navigating Fashion Trade Shows: How to Make the Most of Them When Showing Your Collection and Building Your Brand
Fashion trade shows are not only a melting pot of creativity, innovation, and style but also a pivotal moment for designers to showcase their collections and build their
Fashion Forward: 20 Tips for Starting a Successful Fashion Business
Starting a fashion business can be thrilling, like finding the perfect pair of shoes in your size on sale. But it’s important to remember that there’s more to
Proven Strategies to Drive Sales for Your Fashion Brand
So, you’ve got a fashion brand and you want to make some serious sales? Well, my dear entrepreneur, you’ve come to the right place. Buckle up and get
10 Critical Mistakes Fashion Designers Make
Being aware of the critical mistakes fashion designers make and avoiding them will raise your chances of being successful in your business. Being a fashion designer is not
OMG What Do I Do Now? Running Your Business During Quarantine
What do I do now? This is the refrain being said all over the world, especially in the fashion industry. The Corona virus is hitting us hard. With many businesses
Buying All Your Fashion On Line Is Now The New Normal
Buying fashion on line has been popular for some time. For many brick and mortar stores it is a significant part of their business. I always advocate for creating on
Creating Sales For Your Fashion Business – 5 Steps
Creating sales for your fashion brand is one of the key activities for an entrepreneur. Whether you are doing the sales yourself or hiring someone there are certain steps
Choose The Right Trade Show For Your Fashion Brand.
How should you choose the right trade show for your fashion brand? If you have been thinking of doing trade shows read this article to help you determine
What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP? Your USP is what makes your business different from your competition.