Customization, or made to order apparel and accessories, is a growing segment of the fashion industry. In an effort to be more consumer centric, brands are finding that
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Why Aren’t Stores Treating Curvy Women Right?
Recently one of my followers, Lisa Banks of Lisa Kay Banks Designs read a post I wrote “The demise of the department stores”. She wrote me and stated’
6 Tips for making your fashion website mobile friendly.
Let’s start with a confession. I don’t know how people shop on their smart phones. How can they see anything on those little screens? I have a big
Amazon Go and the Danger of Turkish Delights
My new favorite company is Amazon. And it’s not necessarily because I buy a lot from them (which I do), but because they are brilliant. They remind me
The Compound Effect and The Fashion Industry
I just read The Compound Effect by Darren Hardy – for the second time. You know you love a book when you read it multiple times. While
Fashion Entreprenuers and The Bright Shiny Penny Syndrome
How are you feeling? Be careful – there’s a nasty bug going around. One of the biggest issues I see new clients suffering from is what I call
My Secret Recipe for a Successful & Affordable Fashion Photo Shoot
It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person.
Why Branding Is So Crucial For A Fashion Brand
We live in an era where branding is incredibly crucial to the success of your fashion brand. It is no longer just a business buzzword. It has become
Why Sales Reps Don’t Want To Talk With You When You’re A New Fashion Brand
Being new is fun! It also sucks. You are trying to find your own unique way, but sometimes it feels like no one takes you seriously. Especially independent
Macy’s to close another 100 stores; stock jumps
Macy’s to close another 100 stores; stock jumps By Sruthi Ramakrishnan,Reuters. It is great news that Macys is finaly closing underperforming doors. This works for Macys bottom line as
