Online merchandising is about how you present your products, both individually and collectively. It’s also about how you promote products and other offers. Some aspects of merchandising
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How An Item Can Drive Your Fashion Business.
There are many cases in history where an iconic item can help launch and build a brand. There is the classic Chanel bag introduced in 1955. A
Taking Massive Action To Build Your Fashion Business
Building your fashion business is about taking massive action to market it. It is not just about making a good product because if no one knows about
15 Creative Financing Methods To Start Up Your Fashion Brand
Finding financing to start up your fashion brand is very tough. But, not impossible. It used to be that you needed millions to start a business. With
Controlling Cash Flow For Small Fashion Businesses -Part 4
Controlling cash flow is of vital importance to the health of a business. Not having cash can keep you up at nights. The following gives you insights to
Controlling Cash Flow For Small Fashion Businesses -Part 2
Cash flow is essential to the survival of a business – arguably more so than profit in the short term. Profit may be essential in the longer-term,
5 Reasons Why Networking Is Great For Business
Networking is a great for business. It should be something you do on a consistent basis. I manage a Meet-up group called NYC Fashion Entrepreneurs. Yesterday we
Fashion Marketing and Promotion
Promotion is what you think of when you hear the words Fashion Marketing. There are so many ways to get your story out these days with the advent
Fashion Marketing and Price
Pricing can influence whether a consumer purchases a product. Although product price matters to a purchaser, it’s important to the seller as well. It takes a combination of
Fashion Marketing and Product Development
How does marketing effect product development? According to Phillip Kotler, Author and Professor of International Marketing; “Marketers influence demand by making the product appropriate, attractive, affordable, and easily
