Great fashion branding makes your collection more desirable to your audience. People have their go to brands that they like and seek them out when ready to shop.
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6 Mistakes Great Leaders Never Make
Everyone makes mistakes. Even the greatest leaders ever make them. But, great leaders don’t hide their mistakes or blame them on someone else. Nor do they run from
Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we
10 Myths About The Fashion Industry
I have been in the fashion industry more years then I want to admit (I also don’t want to tell you how old I am). Through the years
Make Over Your Fashion Business in Four Steps
In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current
The Importance of Staying True To Your Brand
As a consultant in the fashion industry I meet many emerging designers. The first question I ask when I speak to them is “who is your customer?” They
Do Companies Really Mean It When They Say They Are Committed to Excellent Service
I really like the success guru Darren Hardy, author of the Compound Effect. Or at least I did. I bought a program of his that I though seemed
Kate Spade Bought Out By Coach
It’s time to start making our holiday wish list and every woman has put a designer purse at the top of that list. One of our favorite
BJ Wilson, Can She Rescue Your Retail Business?
BJ Wilson and Company, a professional wardrobe-consulting firm, started up in Fort Worth, Texas, in 1983. The company also offers services in personal styling, special event styling, personal
Five Qualities a Successful Fashion Entrepreneur Has
Sometimes I think of Entrepreneurs as being a breed apart from most people. I talk to many and they say things like, “I feel like I was meant
