Is Your Fashion Business In A Slump?

I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or

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Should You Start A Fashion Brand If You Have No Experience?

I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for

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The 5 Challenges A Fashion Entrepreneur Faces

Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is

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As a Fashion Designer Is Your Brands Style Clear?

As a fashionista  you have probably noticed that most successful designers have their own style sense and point of view that is unique to them.  Their style of

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What Is Your Fashion Brands Unique Selling Proposition?

Do you know what your unique selling proposition is or as some people call it your USP?  Your USP is what makes your business different from your competition.

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Everyone Loves A Good Makeover

Today I was reading about a homeless man who received a free makeover from a hair and grooming salon.  They offered him a new look as well as

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5 Clues Your Sales Team Is Not Up To Snuff

Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that

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How Well Do You Know Your Market?

How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your

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Finally A Fashion Industry That Embraces Inclusiveness

  Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is

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When people see your product do they know it’s you?

What makes your brand uniquely you?  Do you have a point of view that is recognizable? When you look at Chanel apparel, even without a label inside you

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