What is a brand experience? A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering the
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Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business. Most new entrepreneurs don’t know what it entails. They don’t even know what their first steps should be.
Three Reasons Why You May Need A Fashion Industry Consultant?
This is going to sound somewhat self serving, but a good consultant can make a difference between success or failure. You might be new to the industry or
How Do You Know If Your Fashion Brand Is Really Good?
One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality. I am
Is Your Fashion Business In A Slump?
I have seen a lot of business startups that have had consistent success and growth over many years. The trends change and they find their businesses stagnating, or
Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t. This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for
The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough. It is especially tough in the Fashion Industry. Business is stagnant and stores are closing. Yet, no one is
As a Fashion Designer Is Your Brands Style Clear?
As a fashionista you have probably noticed that most successful designers have their own style sense and point of view that is unique to them. Their style of
What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP? Your USP is what makes your business different from your competition.
Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon. They offered him a new look as well as
