I love the direct to consumer model. I suggest it to almost all my clients. The control you have over your presentation is a great reason. The
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Create Raving Fans For Your Fashion Brand
As a brand owner you should always seek to create raving fans for your fashion brand. A raving fan is someone who is so devoted to your company
Why You Should Sell Your Fashion Line From Your Website
There are many reasons why you should sell your fashion line from your website. Let’s face it on line sales continue to grow at a significant rate.
Should You Be Your Own Fashion Brands Ambassador?
Should You Be Your Own Fashion Brands Ambassador? In retail, there is the belief that buyers and higher-ups should work on the floor at least once a
Are Your Customers Fed Up With Bland, Boring Department Store Assortments?
Are your customers fed up with bland, boring department store assortments? During the first quarter, spending at the nation’s clothing and clothing accessories stores grew 2.7% on
Is Your Website Too Confusing!
Is Your Website Too Confusing! Can someone come to your site and know exactly who you are and what your product is? Do they know where to look?
What Can We Learn From Moncler?
What Can We Learn From Moncler? We know that the fashion industry is very competitive. We also know that business in general is tough because we read the
Is Private Label a Good Way to Grow a Fashion Business
Private label is when you produce product for a retailer or another brand under their name rather than your own brand name. Usually the margins on this business
What Is A Fashion Entrepreneurs 2 Most Important Commodities?
What is a fashion entrepreneurs 2 most important commodities? Time and Money! When you have your own business you want to do everything you can to
It Is Vital To Save Money For a Rainy Day
It is vital to save money for a rainy day…especially in the fashion business. There are so many peaks and valleys in our industry. The very nature of
