Attention Fashion Business Owners, I Need Your Advice

I work hard to post you valuable content and want to continue to raise the bar. I would love to get your advice as a business owner on

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3 Habits of Highly Effective Fashion Entrepreneurs

Fashion Entrepreneurs are a special breed. They tend to think creatively, they thrive on chaos,  they have total faith in their products. And chances are they haven’t had

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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)

Sales is the lifeblood of our industry.  No order… no income…no business.  You work hard to create a fabulous line, your prices are right, you sent emails announcing

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What You Need To Know About The Fashion Industry Today

The most important thing you need to know about the fashion industry today is how important branding is.  Branding is the  practice of creating a name, symbol or design

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The Danger of Starting Your Fashion Brand Before You Do This First

For those who read my blogs you know I speak to potential clients all the time.  Most of my blog ideas come from real issues that my clients

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6 Things Your Fashion Branding Must Have

Great fashion branding makes your collection more desirable to your audience.  People have their go to brands that they like and seek them out when ready to shop.

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6 BS Facts About Sales Everyone Thinks Are True (At Least Not For The Good Ones)

I am a salesperson, a rather good salesperson as a matter of fact.  Unfortunately salespeople get a bad rap.  People tend to think poorly of them and truthfully

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How To Overcome Your Fear of Selling

I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling.  Whether it is because they

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The Critical Role That Branding Plays In Your Fashion Business

According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .

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5 Steps To Prepare For a Fashion Trade Show

Moda, Magic, Coterie, Project, so many shows and so expensive to do.  There was a time when you just showed up and you could book business.  That is

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