Are your customers fed up with bland, boring department store assortments? During the first quarter, spending at the nation’s clothing and clothing accessories stores grew 2.7% on
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Is Your Website Too Confusing!
Is Your Website Too Confusing! Can someone come to your site and know exactly who you are and what your product is? Do they know where to look?
What Can We Learn From Moncler?
What Can We Learn From Moncler? We know that the fashion industry is very competitive. We also know that business in general is tough because we read the
5 Tips For How To Have An Awesome Trunk Show
I like to write about things my fashion entrepreneurs ask about. This week I was asked about how to have an awesome trunk show. Typically a
A Bad Photo Can Kill Sales On Your Website!
I have worked with many catalogs and on line companies. From Neiman Marcus to Spiegel’s, and I know from experience that a bad photo can kill sales on
How Personal Branding Can Build Sales For Your Fashion Company
Personal branding can build sales for your fashion company. Nowadays the face behind any given product, be that a blog, magazine or designer label, is just as important as
Are You Worried About Sales?
Are You Worried About Sales? When asked most fashion entrepreneurs say their number one concern is booking enough sales. However, many are so scared by it that they
Help! Sales On My New Fashion Brand Suck
Many of life’s failures are people who did not realize how close they were to success when they gave up. – Thomas Edison What do you do
What Do Fashion Business Marketers Do?
What do fashion industry marketer do? Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales. A
Revamping My Fashion Consulting Business Website
For the last few weeks I have been revamping my fashion consulting business website. I was not very happy with it before as the website’s performance was
