I have created several multi million dollars businesses in the fashion industry. The key to their growth,was success at retail. The bottom line is the stores that did
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You Screwed Up. Now What?
You saw the news everywhere. While announcing the best picture Oscar award at this past Sunday’s event, there was a mix-up of cards and presenters Faye Dunaway and
Amazon Go and the Danger of Turkish Delights
My new favorite company is Amazon. And it’s not necessarily because I buy a lot from them (which I do), but because they are brilliant. They remind me
Why Branding Is So Crucial For A Fashion Brand
We live in an era where branding is incredibly crucial to the success of your fashion brand. It is no longer just a business buzzword. It has become
4 Direct To Consumer Business Models For Fashion Brands
I love the direct to consumer model. I suggest it to almost all my clients. The control you have over your presentation is a great reason. The
Create Raving Fans For Your Fashion Brand
As a brand owner you should always seek to create raving fans for your fashion brand. A raving fan is someone who is so devoted to your company
Why You Should Sell Your Fashion Line From Your Website
There are many reasons why you should sell your fashion line from your website. Let’s face it on line sales continue to grow at a significant rate.
Should You Be Your Own Fashion Brands Ambassador?
Should You Be Your Own Fashion Brands Ambassador? In retail, there is the belief that buyers and higher-ups should work on the floor at least once a
How Personal Branding Can Build Sales For Your Fashion Company
Personal branding can build sales for your fashion company. Nowadays the face behind any given product, be that a blog, magazine or designer label, is just as important as
What Do Fashion Business Marketers Do?
What do fashion industry marketer do? Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales. A
