5 Things You Should Do Every Week To Grow Your Fashion Business

Consistent good habits and routines are pure gold in your life.  Like working out 3 times a week or drinking 60 ounces of water a day.  These habits

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Pop Into a Pop-Up Shop

A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we

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The Importance of Staying True To Your Brand

As a consultant in the fashion industry I meet many emerging designers.  The first question I ask when I speak to them is “who is your customer?”  They

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Kate Spade Bought Out By Coach

  It’s time to start making our holiday wish list and every woman has put a designer purse at the top of that list. One of our favorite

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Is The Fashion Customer Getting Bored With Dressing Too Casually?

You know that feeling when you dress up for an important business meeting, a wedding, a first date? You put on that dress and heels, or a sports

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5 Mistakes to Avoid as a Fashion Entrepreneur

Mistakes are part of life. They most definitely are part of business.   It is important to learn from them. But, even better if you learn from others. Here

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Decrease Automation, Increase Retail Customer Satisfaction

I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to

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Why do new fashion businesses fail?

I have read that the number one reason new businesses fail is lack of money.  I believe this is true.  But there is more to the story than

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How Long Will It Be Before My Fashion Startup is Profitable

Lets see, let me get my crystal ball…uh…the spirits aren’t sure.  Even they don’t know when a fashion business will start making money.  Let’s face it, the answer

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Why Branding Is Important In Fashion

Do you have favorite companies that you like to buy from?  Do you lust for a Prada handbag, or jeans from 7 of all mankind?  Or maybe you

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