What is a brand experience? A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering the
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Why Aren’t Stores Treating Curvy Women Right?
Recently one of my followers, Lisa Banks of Lisa Kay Banks Designs read a post I wrote “The demise of the department stores”. She wrote me and stated’
6 Tips for making your fashion website mobile friendly.
Let’s start with a confession. I don’t know how people shop on their smart phones. How can they see anything on those little screens? I have a big
Why Branding Is So Crucial For A Fashion Brand
We live in an era where branding is incredibly crucial to the success of your fashion brand. It is no longer just a business buzzword. It has become
Create Raving Fans For Your Fashion Brand
As a brand owner you should always seek to create raving fans for your fashion brand. A raving fan is someone who is so devoted to your company
Why You Should Sell Your Fashion Line From Your Website
There are many reasons why you should sell your fashion line from your website. Let’s face it on line sales continue to grow at a significant rate.
What Do Fashion Business Marketers Do?
What do fashion industry marketer do? Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales. A
Fashion Industry Customer Service and The Human Touch
Okay this post addresses a bit of a personal pet peeve. But, there is nothing I can’t stand more than a company I buy from not having
10 Traits of a Top Fashion Industry Salesperson
I find that people still believe that being a top salesperson means you need to be cut-throat or at the very least super aggressive. In fact many
3 Tips To Taking Care of Your Customers.
“There is only one boss, the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”. Sam